- For the fourth consecutive year, LAN Airlines, now LATAM Airlines, was named "Best Airline in South America" in the Skytrax World Airline Awards.
- The World Airline Awards 2016 EVALUATED to the total of 280 airlines more than 19 million surveying passengers from 104 different nationalities
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LAN Airlines (now LATAM Airlines), was chosen 'Best South American Airline' at the Skytrax World Airline Awards, held during the day yesterday at the Farnborough International Airshow, London.

The awards are organized annually by a qualifying organization of international air transport, Skytrax Research, and are based on the survey of passenger satisfaction world's largest airlines in 2016 has involved assessing 280 airlines through 19 million passengers representing 104 different nationalities.

Upon receipt, José Maluf, VP Fleet LATAM Airlines award, said: "It is a great honor to be recognized once again as the Best Airline in South America. The World Airline Awards reflect the views of passengers worldwide that evaluate various aspects of the quality of products and services is what our passengers value most. "

For the fourth consecutive year, LAN was named Best Airline in South America. Since 2000 the first places in this category, have been alternating between LAN and TAM -both consolidated under the global brand and LATAM Airlines airlines.

During the World Airline Survey by Skytrax, conducted between August 2015 and May 2016, LAN and TAM adopted the unified brand, LATAM Airlines. It is anticipated that the implementation of the new brand takes approximately three years, although passengers may already have a "LATAM experience" when buying in the LATAM website, accumulate kms programs LATAM frequent passenger check-in at counters LATAM LATAM visit VIP lounges and most importantly, flying in airplanes with the new image LATAM. The first commercial flight of an airplane with the LATAM mark off on May 5, 2016.

"As LATAM Airlines, we want to continue the success of LAN and TAM to continue simplifying and improving the passenger experience through digital innovation and show Latin American culture," said Maluf.

Edward Plaisted, CEO of Skytrax, said: "We congratulate the team and management of LAN Airlines for their achievement being named Best Airline in South America in a time of great change in the market of South American aviation, this is of course the last time. that will welcome you to name the awards LAN Airlines. We hope that with the new LATAM Airlines brand experience continues to meet and exceed the expectations of its customers. "

The ceremony: International Airshow Farnborough International 2016

The World Airline Awards ceremony this year took place in the world's largest aerospace exhibition, the Farnborough International Airshow, held biannually in this birthplace of British aviation, located west of London.

Annual World Airline Survey by Skytrax

The awards are based on the results of the World Airline Survey by Skytrax, which is recognized worldwide as the main reference tool on satisfaction levels of airlines in the world, constituting a form of analysis that considers the view the unique and independent passengers. In 2016, they surveyed more than 19 million passengers, representing 104 nationalities.

Passengers were asked to rate their experience of airport services already aboard analyzing 41 related to product quality and service levels criteria: from check-in and boarding process to the comfort of the seats, the state of the cabin, the catering and entertainment on board. This year's survey evaluated 280 airlines, ranging from major international operators to lower domestic operators.

 

Sourse: Latam.com/2016-07-13

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