Under the brand "Dance from Spain", the industry is making its debut at the German fair Tanzmesse, the main international event. This is the first activity carried out under the plan for the international promotion of dance.
Spanish dance will be present for the first time in Tanzmesse, the leading international event in the sector to be held from 27 to 30 August in Dusseldorf (Germany). ICEX Spain, Exports and Investment, with the support of the Economic and Commercial Office of Spain in Dusseldorf and in collaboration with the exporters association FECED (State Federation of Dance Companies and Enterprises), has organized a pavilion composed of 13 companies including a large number of Spanish companies.
The sector’s internationalization plan, integrated under the "Dance from Spain" brand with the support of FECED, was born earlier this year in order to boost Spanish dance in foreign markets. ICEX is making its debut with this activity in support of the sector in the framework of the promotion plan it has just implemented.
The 13 Spanish companies that make up the Spanish pavilion are Eva Yerbabuena, Rojas y Rodriguez, Larumbe, Cienfuegos Danza, Aracaladanza, Peineta Productions, Fueradeleje, Art & Danza, Dani Pannullo, Urban Dance Theatre, Compañía Ibérica de Danza, Nova Galega de Danza and SusyQ. In addition, details of 70 Spanish companies involved in international dance festivals will be given out.
This biennial trade show is the most important international benchmark event in the field of dance, along with CINARS, contemporary dance festival held in Montreal, Canada. Tanzmesse is a market, a festival and a meeting of professionals in the industry, and features the participation of companies, choreographers, dancers, agents, representatives and cultural institutions from all over the world.
It brings together over 500 companies and more than 1,500 visitors from over 50 countries; and in the four days of the fair over 60 dance companies perform on various stages distributed throughout the city. It began in 1994 as the "Tanzmesse NRW" in Essen, Germany. The original goal was to create a platform so that dance companies from North-Rhine Westphalia could present and exhibit the choreographic work of the region to a wider regional audience. In 1997, the market expanded to include international companies and organizations to become, since then a "World Market of Dance".
Source: icex.es; 2014-08-11
The bilateral agreement, in force since July 8 which includes a mandatory series of sanitary and phytosanitary requirements, authorizes 24 Spanish companies to export their products to the Chinese market.
The potential of the Chinese market for this type of product from Spain in the coming years could be several hundred thousand tonnes with a price around 300 euros / tonne.
On 24 June, the Ministry of Agriculture, Food and Environment (MAGRAMA) and the General Administration for Quality Supervision and Inspection and Quarantine of the People's Republic of China (AQSIQ) signed a protocol on sanitary requirements for dehydrated alfalfa export from Spain to China.
This agreement, which authorizes – so far – 24 companies in the Spanish dehydrated fodder industry to export their product to the Chinese market, is the culmination of a multi-year process that included a visit to over 30 dehydration companies in 2012.
With this protocol – which is a significant opportunity for the domestic export sector, the second in the world rankings behind the United States – China joins the list of foreign markets including the UAE and Saudi Arabia, major international destinations of the Spanish industry. Our country exports 60% of the 1.6 million tonnes of dehydrated alfalfa it produces, with Arab nations as the main customers.
China, a market with great potential
At present, as indicated by the Economic and Commercial Office of Spain in Beijing, U.S. alfalfa practically dominates the Chinese market alone, with exports which during 2014 are estimated to reach one million tonnes with a CIF value of 360 million dollars (around 265 million euro), representing a volume increase of 25% over the previous year.
Based on the analysis of Ofecomes, the increased demand for dairy products in China and low productivity of livestock dairy cattle in this country makes high protein feed such as alfalfa (18%) much sought after, thus imports of dehydrated alfalfa are estimated to be able to reach 10 million tonnes in 2020.
Hence, said the Office, the local market potential for this type of product from Spain in the coming years could be several hundred thousand tonnes with a price of around 300 euros / tonne.
Ofecomes in the Chinese capital has been collaborating with the Spanish Association of Dehydrated Alfalfa and Fodder Producers (AEFA) and with its secretary general, Joaquin Capistrós, in order to reach this achievement to obtain a green light for exports of this product to the eastern country.
Meanwhile, continued the Office, the Chinese Ministry of Agriculture is promoting the cultivation of alfalfa, with an increase of this crop in 2014 estimated at 33,000 hectares. However, there is an important logistical problem that should be highlighted: the cost of transporting a tonne of alfalfa from the U.S. west coast to the ports of Tianjin-Qingdao-Shanghai has a cost of $ 50 (37 euros), whereas, paradoxically, sending the same Tm from Gansu, the largest alfalfa producing area in China, to the areas of milk production costs $ 200 (about 148 euros), that is, four times as much.
Desigual, through its subsidiary La Vida es Chula, has purchased the port concession Nueva Bocana Business where the central headquarters of the textile group is located in the Port of Barcelona. The group owned by brothers Christian and Thomas Meyer has acquired the concession from the construction companies FCC, OHL, Comsa and the Godia family, which were equal owners of the shareholding. The amount of the transaction has not transpired.
Nueva Bocana Business owns the usage rights for 35 years (starting from 2010) of a plot in the port of Barcelona next to Hotel Vela. In fact, FCC, OHL, Comsa and BCN Godia were also the owners of the Hotel Vela concession until last June when it was bought by the Qatari Diar investment company for 200 million euros.
With this acquisition, Desigual will be able to expand its head office with a third building since the concession still has a site alongside where, by contract, a building of approximately 10,000 square metres must be built by January 2017. Initially the building was intended to online pokies host the headquarters of the Pasqual Maragall Foundation for Alzheimer's research, but finally the project has not gone ahead.
In the construction of the new building, Desigual is scheduled to invest 10 to 12 million and it could be earmarked for its own use or for renting out to third parties.
Chinese tourism is one of the fastest growing in recent years. In 2013 it became the leading source market in the world when 97 million travellers enjoyed their vacations outside its borders, 14 million more than the previous year. Approximately 253,000 arrived in Spain and this year the 300,000 barrier is expected to be surpassed. If the current growth rate, between 20 and 25%, is maintained, in 2020 a million China citizens will visit us, according to forecasts by Kurt Grötsch, president of the association Chinese Friendly.
Kurt Grötsch says Chinese tourists will exceed one million arrivals in Spain in 2020, given that, globally, movement from this country overseas will exceed 100 million in 2014, six years earlier than planned by the World Tourism Organization (WTO).
"If half a million Chinese visitors were achieved in 2015, it seems realistic that the 2020 target of attracting one million tourists that everyone aspires to is achieved," he said.
After reviewing its forecasts, UNWTO estimates that China will export 1,000 million tourists in 2020, at an annual growth rate of 5% and will receive 170 million travellers. If this prediction is fulfilled, this destination will become the foremost inbound and outbound tourist country in the world, located today in third and fourth place, respectively.
With an average spend per trip of 2,040 euros, double the Germans, Chinese tourists are expected to disburse around 612 million in our country in 2014. Part of this expenditure represents shopping, on which between 350 euros and 800 euros is spent per trip, above spending on food or accommodation.
On average, a visitor from China invests 2,040 euros in a package holiday when visiting Spain. Outside the package, they spend an average of 167 euros per day, mainly on fashion and clothes, representing 43% of all purchases made, according to Global Blue.
According to data from Turespaña, China ranked as the third largest Asian country in terms of source of tourists to our country in 2013, behind Japan and Australia, with 252,099 visitors, 35.1% more than last year. The average daily expenditure stood at 180 euros and the average expenditure per person at 2,008 euros, representing one of the largest increases compared to other countries with a rise higher than 14% in both variables.
The Spanish bank has strengthened its position in the Asian giant after investing 72 million euros in its partner, Bank of East Asia (BEA), through various transactions to purchase shares during the first six months of the year.
The objective of this investment is to increase its share by 1.1%, to hold a 17.67% stake in BEA in all, worth 1,300 million euros.
CaixaBank has increased its position through small transactions on the stock exchange, after its entry into China in 2007. As well as the investment made in the first six months of 2014, the Catalan group decided to receive the dividend distributed by BEA in shares so as not to dilute its stake, which amounted to 23.99 million, as published by The Economist.
In addition, the banking group has had two branches of representation in China since 2006 with the aim of analysing the complex regulation of the Chinese financial sector. CaixaBank carries out more than 15% of the transactions that are made for trade between Spain and China.
BEA and CaixaBank have strengthened their strategic alliance with collaboration agreements, including car rental and the development of banking products.
The Spanish clothing chain has made adjustments in the geographical location of its stores around the world, leaving five markets and reducing its points of sale in China from 163 to 96 after closing 30 own stores and 37 franchises, according to its sustainability report 2013.
Enric Casi, CEO of Mango, stated that the company has changed its overall sales strategy and is abandoning Corners, spaces in large department stores and multi-brand stores and has preferred to opt for its own stores.
The textile chain left five markets two years ago: Bulgaria, Brazil, Slovenia and Montenegro. In addition to the closures, Mango did not open in every country in which it was proposed in 2012. Among the new stakes of the brand, South Africa stands out, where it has gone from seven stores two years ago to 47 last year.
The most dramatic change that the company has carried out is its financial objectives for the coming years. Mango has also revised its sales prospects, leading to reducing growth by 34% by 2017, with an expected turnover of 3.274 million euros.
The Chinese company, Firevision Pyrotechnics, has been one of the five pyrotechnic companies chosen to participate in the VIII International Fireworks Competition in the San Mateo Festival held from 20 to 25 September, as published in La Rioja.
The Chinese firm was responsible for the fireworks during the opening and closing ceremonies at the Olympic Games in Beijing in 2008. The representative of Firevision Pyrotechnics, Weiying, said his company expected this participation in the celebrations in Logroño to help them open the doors of the Spanish and European market. This is the first time that a Chinese pyrotechnic company has performed a fireworks display in Spain.
Alongside Firevision Pyrotechnics, the company Pirotecnica Igual S.A. from Barcelona; Intermede, from France; Stephen Martin, from Granada; and Gironina, from Tarragona will also be performing
Barcelona Air Route Development Committee
promotes Barcelona Airport intercontinental flights
Spain has overtaken China and has become the third most visited country in the world. The Iberian Peninsula last year attracted a total of 60.7 million foreign tourists, exceeding the 58.6 million in 2007, representing an increase of 2.7 compared with data from 2012.
The Asian country ousted Spain from the third place in the world rankings in 2011.
Ahead of the Iberian Peninsula is France in first place followed by the United States. According to the World Tourism Organization (UNWTO) France received 84.7million tourists, up 2% from 2013. Meanwhile, the American country was visited by a total of 69.8 million foreigners.
According to the WTO, on a global scale, 1,087 million international tourists travelled in 2013. The agency foresees that this year the figure will increase between 4% and 4.5%.