• LATAM Airlines, the leading airline group in South America, today announced the launch of a new direct flight from Barcelona bound for Sao Paulo, which its airline TAM will begin operating in October three times a week.
• The new route will position Barcelona as one of the first and most important hubs between Europe and South America.
Barcelona, July 13, 2015 - LATAM Airlines Group, the leading airline group in South America, today announced the launch of its new direct flight operated by the airline TAM, which will link Barcelona to Sao Paulo from October with a frequency of three times a week. The presentation was held at Barcelona-El Prat airport and was attended by the Minister of Territory and Sustainability of the Generalitat de Catalunya, Santi Vila; the Manager of Employment, Enterprise and Tourism of the Barcelona City Council, Albert de Gregorio; the President of the Barcelona Chamber of Commerce, Miquel Valls; and the Spain Airport Network Manager of AENA, Fernando Echegaray. LATAM Airlines Group was represented by Rodrigo Contreras, Director General for Europe, and Ignacio Blanco, Director of Marketing and External Communications for Europe.
With the addition of this new route, the company enhances the connectivity of the Group in Europe with its main hub at the airport of Guarulhos in São Paulo, one of the largest and most modern in all of South America and gateway to over 115 destinations within this continent. The new route will position Barcelona as one of the key hubs with South America, enabling travellers from all over Europe to link with the flight to São Paulo and vice versa.
More than 175,000 passengers fly annually between Barcelona and Brazil. This means that more than 30% of traffic between Spain and Brazil has its origin or destination in Barcelona. Passenger traffic between Spain and Brazil has increased by 5% on average in the last five years (CAGR 2010-14), while Barcelona has grown 8% annually in the same period, significantly ahead of other Spanish airports. The strength of these figures fully justifies the interest of LATAM Airlines Group in the potential of this direct route between
Barcelona and Sao Paulo.
The flight will operate with a Boeing 767 aircraft that ensures optimum travel experience, combining comfort with a wide range of on board entertainment which provides state-of-the-art individual screens in every seat. Likewise, passengers traveling in Premium Business Class seats will have full flat, reclining 180 degrees, seats with 15% more space.
From now on, flying to Brazil and South America will be easier thanks to LATAM Airlines Group, and passengers will have the option to discover the natural beauties of our 42 destinations within Brazil and/or 115 destinations in South America.
Related to this new route, LATAM Airlines Group has announced it will hold various promotional activities, including the exclusive sponsorship of the LATAM AIRLINES GROUP Brazilian Day Festival, an event that will take place on September 6 at the Forum Barcelona and which will draw Brazilian culture closer to the Catalan public.
Rodrigo Contreras, CEO of LATAM Airlines in Europe commented, "We are very proud to see that Barcelona will participate directly in this enormous opportunity that we believe South America represents to Europe, thanks to this new route linking Barcelona with Brazil and South America. We would like to highlight the invaluable assistance of the Barcelona Air Route Development Committee whose support has been critical to the development of this project".
Source: flytobarcelona.com/LATAM group/ 2015-07-13
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