The vice president of sales for Seat, Paul Sevin, plans to focus their strategy for international expansion towards the Chinese market during this year, although they will continue to develop their commercial network in Russia, a market which will be targeted more specifically next year.

At a meeting during the 82 edition of the International Motor Show in Geneva, Sevin declared that the intention of Seat is to present its brand outside Spain emphasizing quality characteristics similar to Volkswagen, but with Spanish DNA.

Nevertheless, Sevin indicated that the firm with its headquarters in Martorell (Baix Llobregat) does not expect to carry out large international expansion in several markets in the short term, but rather has decided to commit to concentrating on "large markets" such as China and Russia. In Russia they are establishing their network of car showrooms, which will increase from 10 in 2011 to 25 in 2012, whereas they will close the year with 15 showrooms in the Chinese market.

"We shall continue in Mexico and in the Mediterranean Area, but we see a greater potential for growth in Russia and China, which are the future of Seat", he declared, while pointing out that it is not possible to do everything at the same time if you want to achieve your aim. Regarding Europe, he indicated that the strategy focuses on markets such as Spain, France and Germany.

In order to achieve their goals, Sevin added that Seat is immersed in a product offensive through which new models such as the new Ibiza will be launched in April, the five-door Mii (in May), as well as the Toledo (October) and the León, which will arrive at the end of this year.

Sevin recalled that the motor firm closed 2011 with a worldwide volume of car registrations of almost 350,000 units, which represented a rise of over 3% with respect to the 339,000 units delivered in 2010. For this year, Seat expects to achieve "at least" the same growth as in 2010, due to the arrival of new models.

Source: Expansión


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