The Catalan technological firm expects to multiply its users by five, up to 500,000 customers, and continues with its plans to export its platform to Latin America. is one of the online video-clubs that has emerged in Barcelona in the light of the changing trends in the consumption of films and series, and its aims for its second year of activity are ambitious: to multiply its customer base by five, up to 500,000 users, expand its offer from 2,000 to 5.000 titles and make a definitive move to Latin America through local partners.

The CEO of, Jacinto Roca, states the company “has the capital to face this year’s challenges”, but will seek new resources. “We will open a financing round to raise between five million and ten million further euros”, he says. The online video-club already raised two million in 2011, in an operation involving Bonsai Venture Capital and Axon Capital funds.

Roca maintains that the intention is to allow the participation of new investors. Most of the capital is still in the hands of the founding team and business angels such as Marc Ingla, ex vice-president of Barça and member of Nauta Capital, and Manel Sarasa. trusts in gaining momentum this year owing to internauts’ greater awareness of the need for legal consumption, and also due to the boom in televisions connected to the Internet. “In 2012 the European Football Championship and Olympic Games are to be held...; manufacturers believe this year the change will take place in televisions in the home”, describes Roca.

The online video-club has already signed agreements to incorporate its system in televisions made by Samsung, LG, Panasonic and Philips. It is also included in some TDT appliances by Siemens Gigaset. The next step, according to Roca, will be to install in video-consoles, such as Sony’s Play Station 3, and Samsung and Apple tablets, among others. “We hope to close these deals in the first half-year”, he points out.

The company will launch a subscription in March for customers who can choose the method of payment; at the moment they can only buy or rent titles individually, and prices oscillate between 0.99 euros and 2.99 euros. prefers not to reveal the expected turnover for this year or for 2011. “We will reach seven million euros in three or four years”, claimed Roca in another interview a year ago. has agreements with majors such as Disney, Paramount, Sony Pictures or Warner to distribute their films in its online video-club. These agreements lead Roca to believe that their expansion into Latin America will be simpler, as its system has passed the relevant controls. “We will enter these countries hand in hand with local partners who know users tastes”, he says.

Source: Expansión


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