This telecom operator hopes to consolidate itself in the tourist areas of the Caribbean and the Gulf of Mexico.
Eurona Group, listed on the alternative stock market, has increased sales by 475% in the past two years.
Eurona Group, a telecommunications company that is dedicated, among other activities, to providing Internet services in places of difficult access, with special emphasis on small towns and rural areas, is expanding its business lines and its international accent. In this sense, providing Wi-Fi in places of transit, such as hotels or airports, is becoming a very important window of opportunity upon which to support its expansion in Latin America.
"The opportunities are immense, because in hotel resorts in the Caribbean and Central America there are more than one million rooms, many of them in roaming, which means unaffordable costs for users who want to access the Internet. In addition, resorts are often the only possibility to connect to the network that tourists have in these areas, so they have a greater willingness to pay for this service," said Jaume Sanpera, president of the group.
In this field, within the company's strategic plan, we find the programme called 'Wi-Fi Caribbean', precisely focused on these hotel resorts. According to Sanpera, "the project consists of growing organically by adding more than 70,000 rooms to the portfolio of Wi-Fi managed hotels. We are also considering the purchase of a local company specializing in the management of hotel hotspots, with which we hope to achieve organic, solid and rapid growth. The planned investment to meet these goals will be 7.8 million euros and we expect turnover to surpass 3.4 million in 2014 to reach 21.9 million in 2017".
This expansion in Latin America, as well as supporting its traditional line of business focused on engineering and satellite technology, where they have about 10,000 customers across Europe will require a capital increase of the company of about 15 million euros.
Source: icex.es; 2014-09-02
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