The Spanish jewellery and fashion accessories firm, which aims to close 2014 with more than 500 stores, will also expand the scope of its online sales platform.
Tous has its main markets along the LATAM axis, which includes Central America, the Caribbean, South America and North America as well as Europe. In 2014, the brand’s strategic plan focuses on consolidating its presence in countries such as Portugal and Mexico, as well as in other more recently introduced, such as Poland and Russia. For 2015 they are very optimistic about their entry into new markets.
Yet Tous not only aims to expand its network of physical stores. For 2014, the estimated evolution of their online store is 80%. It currently operates in Spain, the UK, Germany, the USA and Portugal, but in the coming months it will expand its scope to include new markets such as Poland, Japan, Mexico and Russia.
Source: fashionfromspain.com; 2014-09-02
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