Virgin Australia will launch Virgin Australia Cargo on July 1 as part of the airline group’s Virgin Vision 2017 strategy.

The airline said the move would “dramatically change the competitive dynamics of the air cargo market in Australia.”

Virgin Australia Cargo group executive Merren McArthur said: “Virgin Australia will now actively compete in the domestic and short-haul international cargo market for the first time.”

She said the carrier would leverage the “Virgin Australia customer-focused culture to deliver exceptional service at competitive rates.”

Virgin Australia Cargo has also launched a state of the art IT system, which will help the carrier optimize cargo capacity as well as providing tracking and customized reporting services for customers.

Virgin Australia’s existing exclusive arrangement with Toll Group will cease June 30, but its “long-standing partnership with Virgin Atlantic for the sale and management of cargo capacity on Virgin Australia’s long-haul services” will continue.

Source: 2015-06-22

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