Vueling has won the prestigious “Regional Airline of the Year” award at the CAPA World Aviation Summit 2013 in Amsterdam. The award acknowledges Vueling as the best performing airline in Europe.

CAPA Centre for Aviation, is the leading provider of independent aviation market intelligence, analysis and data services, covering worldwide developments.

Vueling was awarded the top accolade for its impact on aviation, its strategic leadership and innovation.

The premium low cost airline has set new benchmarks in the air and on the ground with its integration of distribution systems (GDS) used mainly by travel agencies, codeshare agreements with other airlines and connecting flights via Barcelona’s hub. It also offers premium services to business travellers such as priority boarding and checking, full catering and “fast track” at the airport with flexible fares.

It has launched new routes with performances by DJ David Guetta on board a Paris-Ibiza flight, wine tastings and cookery demonstrations from two Spanish Michelin chefs. The airline is also a leader in social media, making its 2.0 platform participative for all of its customers in the Instagram photo gallery contest to design an aircraft, a lip-dub Christmas video and flash mob city-specific events. This strategy aims at building brand awareness by offering a unique customer experience and increased engagement.

The airline also prides itself on delivering a very low cost base premium operation but with the highest quality and safety standards certified by the International Air Transport Association IATA- IOSA. Vueling is one of the very few European LCCs with this certification.

Alex Cruz, Vueling’s Chairman and CEO said: “The key element of Vueling’s success is its cost control, revenue innovation and commitment. Since the beginning we have embraced a strong company culture and values. Our staff have a huge sense of belonging and that is something that makes us stronger to compete in a tough trading environment”.

Peter Harbison, CAPA’s Chairman and CEO said: “Under Alex Cruz’s leadership, Vueling has developed a pioneering hybrid model with innovative ancillary products that are valued by customers, without impacting the airline’s very low cost base. Its innovations are being adopted by other LCCs. Vueling is also launching bases outside Spain, opening up new growth opportunities. Its sharp focus on cost control and margin’s growth are most impressive”.

The company will fly more than 250 routes next summer across Europe, Middle East and Africa with a fleet of 91 Airbus A320 and A319 aircraft spread across its 16 bases. Vueling is currently the leading airline at Barcelona-El Prat and Florence airports, second at Rome-Fiumicino, and fourth in Amsterdam-Schiphol and Brussels airports.

 

Source: Vueling





Posted by flytobarcelona.org; 2013-11-28

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