Seat to open a megastore in the Deutsche Bank building located in Diagonal
The company will rent the building from KKH, which acquired it in 2014, for ten years
The car company Seat will open a megastore, a multidisciplinary space and headquarters in the Deutsche Bank building in Barcelona, located at the junction of Passeig de Gràcia and Diagonal. In a space of 2,600 square metres it will include offices, and a cultural centre; it will host acts, and will have a car showroom. In all it will occupy four floors.
The idea is for the space to transcend the idea of a traditional dealership. There will even be room for gastronomy and coworking areas. The car manufacturer plans to open its headquarters by the end of 2018.
The headquarters will be inaugurated in 2018 and will have four floors
The idea is to create a “unique concept” with the aim of becoming a benchmark of cultural life in Barcelona. “The new space is our tribute to Barcelona. We are a brand Created in Barcelona, we have grown in and with the city, and this project is a sign of our firm commitment”, explained the president of Seat, Luca de Meo.
The Volkswagen subsidiary (VW), based in Martorell, will rent the facility from KKH, the owner, for ten years. The owner of the building will restore it with the collaboration of the Office of Architecture in Barcelona, Carlos Ferrater.
Source: La Vanguardia/ July 2017
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