Barcelona has one of the most important trade fair organisations in Europe in terms of the volume and quality of its events, the high level of its venues and its organisational experience and professionalism. It leads the Spanish trade fair market, especially in terms of industrial and professional fairs, and its positioning is closely linked to the brand of Barcelona, one of the most dynamic cities in Europe, with more than a century of trade fair tradition.
Fira of Barcelona is an economic and social driver and one of the best platforms for business, commercial promotion, the industrial fabric, the international reach of companies, knowledge exchange and talent attraction.
The Catalan Tourism Agency (ACT) and Barcelona Tourism/Barcelona Convention Bureau (BCB) aim to promote Catalonia and Barcelona as a venue for congresses, meetings and incentives.